Oura collaborates with more athletes as it releases latest Gen 3 ring.
Image Courtesy of Oura
Rated by TIME as one of the best innovations in 2020, and one which enabled the NBA and the World Surf League to better monitor the health of its athletes during the COVID bubble, Oura continues to add big name athletes to its list of collaborators.
NFL star Odell Beckham Jr is big on sleep. So big that he was been appointed creative director for his own campaign as an ambassador for the brand.
“Being asked to represent the brand was a no-brainer, but I was really thrilled to come on board to creative direct my campaign with Oura. It is always great to work with a company that I really believe in.”
OBJ is not the first to do this of course, but we love the fact that more and more athletes and global stars are seeing the virtue of contributing to businesses beyond their name or image.
He joins a community that includes, NBA legend Chris Paul, skiing champ Lindsay Vonn, Olympic hero Katie Ledecky as well as surfers Carissa Moore, Lakey Peterson and big wave star Kai Lenny, to name a few.
For such a long time, the benefits of sleep have been fairly unknown and inaccessible to everyday folk despite it being such an important part of an athlete’s performance. Oura’s ring tracks multiple metrics around exercise and sleep, but it’s standout vs your everyday wrist-based tracker, is the accuracy it claims to achieve - on par with medical grade ECG machines.
“It (sleep) enhances your memory and makes you more creative. It makes you look more attractive. It keeps you slim and lowers food cravings. It protects you from cancer and dementia. It wards off colds and the flu. It lowers your risk of heart attacks and stroke, not to mention diabetes. You’ll even feel happier, less depressed, and less anxious.”
Dr. Matthew Walker - Author of international best-seller Why We Sleep
We think the Generation 3 Oura ring also looks pretty slick on the fingers of both women and men, for which the same cannot be said for many fitness trackers or wearables.
And beyond the product itself, Oura delivers a wide range of content, Q&As and insights into health and wellness via its blog and membership programme. This is a great way for people to elevate their knowledge further and make wellness a key part of everyday life.
