We’re not a pure fashion platform, but clothing is a category that gets major attention and props in the collabs space.

Recently knighted for not only his genius in the cockpit of a race car, but his consistent and enduring activism around diversity, racism and inclusion. Lewis Hamilton is the embodiment of the assertive millennial mindset, so when he partners up with a brand like Tommy, you know he’s doing it to be part of the process, not just a face.

This seems to be reflected in the several product ranges Hamilton and Tommy has collaborated on since 2018, with reports that Lewis’ level of involvement ranges from design to selection of materials and striving for sustainability.

Athletes often sign deals with brands, but less often do they have a deep influence on the output of the collaboration. This one feels different, and perhaps why it continues to endure.

New SS21 collection likely to be arriving shortly, nicely timed with the start of the new Formula One Grand Prix season.

You can check out the latest products via the links (right).

And here’s something from the man himself…

“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His ground-breaking TommyNow experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”

Extra Reads:

https://www.complex.com/style/2020/11/lewis-hamilton-tommy-hilfiger-collection 

https://www.sportspromedia.com/news/lewis-hamilton-f1-endorsement-tommy-hilfiger