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©adidas

adidas x LEGO

What we think.

There’s no partnership we can think of that screams cognitive diversity* more than this. Two brands in completely different sectors and therefore which see the world differently, coming together to imagine up new product designs.


There is something uniquely pure about Lego, in that as a product it sparks play, imagination and creativity from toddlers to grannies - adidas taking some of that magic for its own products is a genius move.


Accidentally stepping barefoot onto a Lego brick is probably one of the most painful things you’ll experience in your adult life - all parents can attest to that, but dance on lava no more, you can buy special edition trainers to protect you.


The range of products is massive this time around, which you can check out from the store links (right), and we’re expecting this collaboration to endure for years to come.


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“Our goal is to use the power of sport to change lives, grounded in creativity as the vehicle to inspire people of all ages and backgrounds," said Aimee Arana, SVP General Manager, Global Training at adidas. "An innovative partner like the LEGO Group allows us to together imagine up new concepts and products that will spark creativity in an inclusive way, particularly helping the development of younger generations.”


Extra Reads

*You can look up cognitive diversity via Matthew Syed’s book - Buy Here 


https://www.highsnobiety.com/p/adidas-lego-partnership/


https://www.youtube.com/watch?v=_Ehn0lw5eZw 


adidas x LEGO

©adidas

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Products.

A multi-year partnership to create products that will inspire creativity and promote inclusivity.

adidas x LEGO

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